WWE Raw and SmackDown are going to look much different following SummerSlam.
Andrew Zarian of Mat Men Pro Wrestling Podcast (h/t Wrestling Inc) reports that WWE’s annual superstar draft will take place shortly after the company’s next Big Four pay-per-view: “The current plan for the 2021 WWE Draft is to hold Night 1 on Monday, August 30 during Raw, and Night 2 on Friday, September 3 during SmackDown.”
This would mark a slight change from the previous two years. Ditching the Superstar Shakeup in favor of its own version of the NFL Draft, WWE held the annual draft in October 2019—with half of the draft taking place on an episode of SmackDown and the conclusion happening on Raw—to coincide with SmackDown’s big move to FOX. Last year, the draft was also held in October and featured some big moves, including the likes of Seth Rollins and Bianca Belair moving from Raw to SmackDown while Braun Strowman and Bray Wyatt jumped to the red brand.
One of the main goals of the WWE Draft is to boost TV viewership, which is something WWE has accomplished in recent years, albeit typically only temporarily. Perhaps the No. 1 goal of the draft, however, is to freshen up both of the company’s main roster brands, which is badly needed this year in particular when WWE’s roster has been decimated by superstar absences and departures.
The likes of Brock Lesnar, John Cena, Becky Lynch, Ronda Rousey and many of WWE’s other top attractions have largely been absent during WWE’s fan-less pandemic era, and their absences have been noticeable at a time when the quality of WWE’s TV programming has dipped considerably, as have the company’s TV ratings. Combine that with WWE’s recent firing spree—which included the release of main event caliber talents like Strowman and underutilized stars like Aleister Black—and it’s clear that WWE’s roster has been left paper thin at a time when its creative team has struggled to create compelling storylines.
The most logical fix for WWE’s booking woes is to, well, book better angles, but aside from story arcs like the current one involving Roman Reigns and the Usos, those have been few and far in between. Perhaps a saving grace could come in the form of the annual draft, though.
Last year’s draft has proven to help revitalize the careers of stars like Belair and Sheamus, and though a simple change of scenery certainly doesn’t guarantee future success for any star, it can be a welcome adjustment for many stars who are lost in the shuffle or stuck in a creative rut. That has rung especially true over the past year, when WWE’s main roster has undergone a number of drastic changes, including the departures of some major stars like Daniel Bryan and underused ones like Andrade.
If you look at the current construction of Raw’s roster for example, very few—if any—babyface challengers have been built up as credible opponents for Raw’s WWE Champion Bobby Lashley while the same is true of SmackDown’s Universal Champion Reigns now that Edge is taking time off and Bryan’s WWE contract has reportedly expired. Simply put, WWE has really struggled to create new stars, and the way its Raw and SmackDown rosters are built at the moment, it’s become apparent that numerous changes are needed to improve the current state of WWE programming.
That strategy could include calling up some top NXT stars, like Adam Cole, and moving some big names at the top of the card to a new brand—two things that can be accomplished with the draft in late August and early September.
That would be a good start, for sure, but that’s all it will be if it doesn’t come accompanied with better booking.