CHICAGO, ILLINOIS - MAY 24: Lance Lynn #33 of the Chicago White Sox stands tin the dugout during the ... [+]
The White Sox have some new threads coming this season.
The team announced Friday they will debut a new alternate uniform that will make its major league debut on June 5 against the Detroit Tigers.
The uniforms are a part of Nike’s
“Every aspect of this collaboration is meant to connect with people who understand what the ‘Southside’ represents. It’s not just about where our ballpark is located or where people from the city or suburbs live. It’s a mentality and a culture shared by many who love the White Sox,” said Brooks Boyer, White Sox chief revenue and marketing officer. “The Nike MLB City Connect Series created a rare opportunity to transform a concept for all people who understand what it means to represent the ‘Southside’ into an on-field look and style. We are grateful to Nike who helped us create a uniform that embodies the team’s historic legacy and connections to our fans and the mentality.”
The design is meant to capture and honor the longstanding tradition of the White Sox that goes back over a century while capturing the current spirit of the team.
The uniform style is also a nod to the popular greystone architecture seen around Chicago.
“The White Sox’ identity – black and white, gothic script and pinstripes – is so strong that it has resonated beyond the game of baseball,” said Wil Green, Nike Sr. Creative Director – MLB. “Their uniforms speak to the strength and hardworking nature of the Southside of Chicago — without saying a word. We wanted to harness the Southside’s personality for the Nike MLB City Connect Series and introduce its attitude to newer, younger fans.”
Fans can buy the new jerseys beginning Friday at Chicago Sports Depot, the team store at Guaranteed Rate Field, or online at Nike’s website and the Major League Baseball’s shop.
