If you really want to know what other Americans are thinking about when, where and why they will

resume traveling by air all you need to do is to somehow get your email address included on the media contacts list of airlines, hotel chains, or the myriad other companies, consulting firms and research organizations. These days they all ask consumers lots of those questions and then email blast the answers to all their friends in the media.

Failing that, you can just read through the following high points gleaned from the more than 40 different research-and-analysis-backed story ideas pitched to this one FORBES.com business and travel industry reporter in just the last 21 days.

Getting story pitches from travel-related firms certainly is nothing new. It happens all the time because  “flaks” – the sometimes affectionate/sometimes condescending name we reporters use for corporate media relations representatives – use studies and analytical reports  to get their companies’ names mentioned in print, online or over the airwavesy. Indeed, so many data-loaded story pitches have come in this month that it’s actually getting hard to make heads or tails of them. Not all of them agree. A few even include numbers on the same or closely-related subjects that, frankly, are at odds.

Still, the data is intriguing, and so too, in some cases, is the accompanying analysis. So, here are some of the most notable tidbits gleaned from all those recent story pitches sent this way. See if you can pick out any clear trends that emerge from these various and sundry research reports, all of which were created different – and sometimes wildly different – research technologies and methodologies.

·        Roundtrip airfare prices are up 12% just since April as travel demand, especially for domestic leisure trips accelerates rapidly. – analysis by Hopper, an app that tracks and forecasts travel prices.


·        Sustainability (in relation to fuels, rare earth minerals and other resources) is emerging as a key theme in the aerospace, defense and security sector. The number of mentions of sustainability in news stories in 2020 more than tripled the number of mentions in 2019. And trough the first four months of 2021 the number of mentions is already up by another 9% over 2020’s mentions. – GlobalData research into more than 4,000 of the world’s largest companies.


·        Earlier this month rental car shortages in certain parts of the country drove a 300% increase in rental prices in popular vacation destinations such as Arizona, Hawaii and Florida. – analysis by AutoSlash, a rental car price comparison and shopping app


·        52% of U.S. adults are now at least somewhat likely to take a vacation this summer, in line with pre-pandemic numbers from 2019 and up dramatically from last year’s Covid-19-caused paucity of vacation travel. -  Bankrate.com research


·        Roundtrip airfare prices are up 12% just since April as travel demand, especially for domestic leisure trips accelerates rapidly.  – analysis by Hopper, an app that tracks and forecasts travel prices.



·        The top five Memorial Day holiday destinations based on booked and forecast hotel occupancy rates show that all five of those destinations will expect occupancy rates of over 80% in the days leading up to the traditional start of the summer vacation. That, for obvious reasons, means the 2020 summer travel season will many times larger than last year’s vacation season, which was stunted by the Covid-19 pandemics. – research from Amadeus, one of the world’s largest airline, hotel and travel sales and management systems.


·        A desire for health and safety continues to weigh on travelers. At least 75% of travelers considering factors such as COVID-19 restrictions, crowd avoidance, vaccination status, social distancing and CDC guidelines when selecting their vacation destination. - Research by Deloitte


·        Among Americans who received stimulus checks from the U.S. government so far in 2021,  travel spending increased 105% from a low point in early January to a peak in mid-March. - Research by Cardify.ai, a consumer research and data insights company.


·        JetBlue is seeing the best post-pandemic revenue recovery among U.S. airlines, at least so far. In March JetBlue’s revenues from consumer spending rose to 65% of what they were during January 2020, the last month before the start of the Covid-19-driven collapse in travel demand. United Airlines, on the other hand, is seeing the slowest revenue recovery among US. carriers. Consumer revenues on United in April were just 35% of what they were in January 2020. - Research by Cardify.ai.


·        Four in 10 Americans plan to take at least one vacation this summer that includes a flight and/or paid lodging, which is similar to pre-pandemic summer travel of 2019. - Research by Deloitte


·        A desire for health and safety continues to weigh on travelers. At least 75% of travelers considering factors such as COVID-19 restrictions, crowd avoidance, vaccination status, social distancing and CDC guidelines when selecting their vacation destination. - Research by Deloitte


·        Most domestic flyers this year will opt for a nonstop flight; only 11% of passengers surveyed are considering a domestic itinerary that includes at least one connection, most likely to reduce exposure to airport crowds. - Research by Deloitte


·        96% of surveyed business travelers say they are willing to travel for business over the next 12 months, including 65 percent who are very willing. – Research by SAP Concur, a travel spending and management consulting firm.


·        International travel finally is on the rise. More than one in four (27%) respondents plan to take an international flight this summer, underscoring the lure of global destinations despite continued health concerns. - Research by Deloitte


·        While 69% of the respondents will reserve their flight directly through an airline’s website, more than half of travelers (57%) have not booked any aspect of their trip yet. Only 18% say they will leverage an online travel agency to book the flight for their longest trip this summer. - Research by Deloitte


·        There’s been a 37.5% increase in corporate air travel so far in the second quarter this year, indicating that the long-awaited recovery of business travel demand has begun, albeit at a still-relatively slow pace. - Research and analysis by Coupa, a travel and expense management consulting company


·        A desire for health and safety continues to weigh on travelers. At least 75% of travelers considering factors such as COVID-19 restrictions, crowd avoidance, vaccination status, social distancing and CDC guidelines when selecting their vacation destination. - Research by Deloitte


·        96% of surveyed business travelers say they are willing to travel for business over the next 12 months, including 65 percent who are very willing. – Research by SAP Concur, a travel spending and management consulting firm.


·        77% of Americans say they plan to take a trip this summer. That represents a huge one-year turnaround from June 2020, when just 29% of Americans said they were planning to take a summer leisure trip because of the pandemic. – Results of a recent Harris Poll, and of a similar poll one year ago.


·        80% of business travelers worry that unless they increase business travel this year, their personal and professional lives will suffer. – Research and analysis by SAP Concur.


·        Two-thirds of Americans have a summer trip either already planned out (36%) or booked (30%).. For 53% of those people those summer trips will the first time they’ve traveled since the start of the pandemic. – Results of a recent Harris Poll, and of a similar poll one year ago.


·        It’s personal. Travelers believe their career success and fulfillment depend on a return to business travel. About 92% of survey respondents said they are motivated to travel for business this year for mainly personal reasons, including making personal connections with customers and colleagues (54%), experiencing new places (52 percent), and taking a break from their everyday life (41 percent). – Research and analysis by SAP Concur, a travel spending and management consulting firm.


·        80% of business travelers worry that unless they increase business travel this year, their personal and professional lives will suffer. – Research and analysis by SAP Concur.


·        89% of those planning to travel on business this year say they will add personal vacation time to their business trips. – Research and analysis by SAP Concur.