As sports betting continues to grow and evolve across the U.S., industry insiders and executives share their vision for the future. I will be attending this week’s online SBC Digital North America conference June 9-10. The event is dedicated for the high-growth North America sports betting and igaming industries, and geared towards the U.S. and Canadian markets.

The event brings together many leaders in the gaming industry. The panels and discussions revolve around the fast-changing regulatory picture, responsible gaming, emerging technologies and opportunities for companies and big-name brands to present the next generation of sports betting and gaming products.

SBC Digital North America will provide valuable updates, insights and ideas on the latest developments. The content will focus on the key topics driving the industries forward, including the future of sports betting.

Sports Betting Industry Leaders and How to Follow the Online Conference

Attendees of the conference will be posting on social media platforms, and Twitter followers can look for the hashtag - #SBCDigitalNorthAmerica.

The list of speakers includes senior executives from operators, suppliers, affiliates, sports teams and leagues along with regulators from across the region.

Some of the companies in the sports betting and affiliate marketing industry, and those attending the conference, reporting and providing content and coverage on sports betting include:

• BetMGM
• FanDuel
• PointsBet
• Sportradar
• Yahoo Sports
• Catena Media
• TheLines
• Legal Sports Report
• VSiN
• Covers
• theScore
• Spotlight Sports Group

Major sports leagues and teams continue to partner with sports betting operators and media companies to promote their brands and create new experiences for fans. There is a panel discussion on the role of sports organization in the sports betting ecosystem.

Investment is pouring into sports betting and there has been a slew of major acquisitions reshaping the operating landscape. Leaders discuss who is investing in the underlying assets that support the industry.

There will also be some interesting panels and discussions about in-game betting, which is still not close to mature in the United States. With sports books receiving real-time data of the games and bettors now being able to wager from their mobile devices, it’s become much easier to place in-game bets. Operators are looking to incorporate more specific betting options that should keep casual fans engaged and entertained.

Individual player bets and props continue to be even more popular, and the selection of such bets offered by bookmakers will continue to rise and be more diverse.

Another industry innovation that is capturing attention is a product from IMG Arena. Golf fans and bettors can play and follow the companies continued development and growth of its in-game golf betting product.  

There is also growing momentum for online casino across the U.S., and the future of regulation for the industry is a development worth following.

SBC is a member of the American Gaming Association, which presents the Global Gaming Expo and returns live to Las Vegas Oct. 4-7, 2021.

The SBC Digital North America online expo provides a forum to connect with 2,000 other decision makers to share information, exchange ideas, and do business.

You can bet on it.