MSNBC’s Ari Melber on Friday dissected the traffic to “Florida blogger” Donald Trump’s new statement-spewing site—and the numbers aren’t “bigly.”

“As a matter of metrics, audience, readers, every single way they measure blogs—it’s a failure,” with lower traffic than sites like Petfinder and Eat This, Not That, Melber said on The Beat with Ari Melber. Citing a report by the Washington Post, Melber noted that not one of Trump’s posts on the “From the Desk of Donald J. Trump” site has gotten more than 15,000 interactions.

In a discussion of Trump’s waning influence online, guest Erin Gloria Ryan noted that many of the posts to the Trump blog are nothing but “900-word blocks of text,” and that the site has no comment section—a sure-fire way to generate traffic to online sites.

“He could filter out troubling words like President Biden or grand jury if he wanted to,” she said. “For now, I just think the blog is what the Tik Tok generation would call cheugy,” a word that means off-trend. “Blogging I think reached its heyday between 2006 and 2011, so he’s about ten years late on that.”

In a post to his seldom-read site, Trump insisted the traffic numbers were wrong—and that a new “platform” will “happen soon. Stay tuned!”

“The Washington Post also incorrectly reported about my DonaldJTrump.comwebsite viewership. We have not yet launched our own social media “platform,” but even the very basic site we have to post our statements has received 36.7 million views over the past month alone, and we’re getting more traffic to our website now than in 2020, an Election year! This number would be even greater if we were still on Twitter and Facebook, but since Big Tech has illegally banned me, tens of millions of our supporters have stopped using these platforms because they’ve become “boring” and nasty.”

“My website is a place where everyone can see my statements, issued in real time, and engage with the MAGA Movement. This is meant to be a temporary way of getting my thoughts and ideas out to the public without the Fake News spin, but the website is not a “platform.” It is merely a way of communicating until I decide on what the future will be for the choice or establishment of a platform. It will happen soon. Stay tuned!”