Keeping a consistent posting schedule for your marketing content allows you to develop an audience that sees you as a leader and news source in your industry. However, there’s no guarantee that they will actually see content when it’s only posted once.

Additionally, it can be overwhelming to continuously come up with new concepts for every single scheduled post. That’s why repurposing content—taking previously published work and presenting it in a new way—can save you time while also getting your message in front of a larger audience.

Below, the members of Forbes Nonprofit Council share 15 clever ways to repurpose your content and make it fresh, even if your audience has seen it before.

1. Turning It Into Microlearning Opportunities

Repackage existing content as microlearning opportunities on social media. Whether it's a quote with a picture of the expert or presenter or a quick video clip, using content you've already invested in as a social media post can bring in a fresh audience. - Christa Day, ECFC

2. Repackaging It For Each Platform

Create a repurpose checklist! Deliver key messages and stories across all organizational platforms including email lists, publications, network meetings, board meetings, donor meetings and social channels. This can include one article, story spotlight template, PowerPoint template for impact sharing and social channel posts with quotes from articles. - Amanda Israel, Burger King Foundation

3. Developing Graphic Or Video Content

Repurpose content in different formats to keep the messaging top of mind while continuing to grab your audience’s attention in fresh new ways. For example, if you issue a press release with new research findings, your nonprofit can then take the same information and distribute it in a nicely designed infographic, advertisement or video. - Dr. Sherry McAllister, Foundation for Chiropractic Progress

4. Internal And External Case Studies

Building on the notion of "Content is King," aged content can also bring about new possibilities. Therefore, one clever way to repurpose aged content is by relating it as an example of internal or external happenings. It can be happenings internal to your organization or external to your organization, and how this old doctrine has managed to keep your organization agile and relevant over the years. - Dr. Lilian Ajayi-Ore, Global Connections for Women Foundation

5. Updating It With New Information And Images

Updating your content with new information and graphics can re-engage your community. However, be careful of posting old content too much; the community that engages with you wants to see current information. - Charles A. Archer, One Hope United

6. Refreshing It With Quality Copywriting

Use copywriting to evoke new feelings and keep your content fresh. It's about the quality of words over quantity. Your success stories can have quotes that invoke many parallel emotions—joy, relief, hope, belonging. One post equals one feeling plus one quote plus one picture. - KellyAnn Romanych, Veterans Legal Institute

7. Building On Blog Posts

Repurposing content should be a part of your marketing tactics. Start with a blog post on your website that has 500 words. That's one post to link from your social media to your website. Now take five paragraphs from the article and turn them into five new social media posts—also linking to the same article. This is good for SEO and for sending organic traffic to your website. - Nancy Padberg, Catholic Education Arizona

8. Pivoting Between Data And Storytelling

Pivoting your message between using your organization's data and storytelling is a great way to convey the same content. Some audiences respond to seeing impact through numbers, while others love to have their heartstrings pulled. Either way, you are showing how your organization is achieving success. - Lynda Schueler, Housing Forward

9. 'Tagging' Content At Each Touchpoint

Use the rule of seven with a "tag." We say "thank you" seven times for each sponsor or donor—letter, newsletter, text, social media post, associate acknowledgment, student acknowledgment or teacher acknowledgment. The same tactic can be used when sharing information. Utilize several touchpoints and connections' to share information. On social media, "tag" stakeholders and audiences when possible. - Aaron Alejandro, Texas FFA Foundation

10. Adding Internal Team Members' Perspectives

A great way to reach your audiences with reshared content is to leverage your internal team members for their thoughts and insights on the article, blog post or content. Ask each of them to create a paragraph of commentary on the subject which will often lead to a number of different perspectives on the content. It will also provide new and fresh points of view to share with your readers. - Victoria Burkhart, The More Than Giving Company

11. Tying It To Current New Stories

Drawing connections between current news stories and prior content is one way to repurpose what was already written and deepen readers' understanding of a topic. I have also referenced articles written in blog posts on my organization's website or in presentations. - Acooa Ellis, Greater Twin Cities United Way

12. Making It Relevant To Right Now

To keep content relevant, it is all about the packaging. Take evergreen content, make sure it's up-to-date and then tie it in with the calendar, the news cycle or even the changing seasons. - Robin Ganzert, American Humane

13. Focusing On Another Key Term

There are a few clever ways to repurpose content. One would be to use graphic aids, whether it’s varying the graph choice, changing the infographic or overlaying stats or a quote with a photo. Another would be to shift the focus from one key term to another but remain intentional in being faithful to your communication aim. Lastly, provide an update on the content. Could you connect it to a current event? - Juanita Sheppard, United Way of Greater Atlanta

14. Creating Content Roundups

We have content overload in our lives. This has never been more true. Routine notices on a weekly and periodic basis give users a satisfying way to know when and what contact is available. Most users need content to be pushed to them regularly. This is how they find content they missed. Grouping similar content on websites and within emails offers greater usage of pre-existing content. - Randy Wolken, MACNY - The Manufacturers Association

15. Turning Information Into Visual Formats

We publish reports regularly, and an effective way to repackage the information contained in them is by using eye-catching infographics. Infographics provide a number of options for illustrating a statistic or similar trends a number of times in vastly different formats. - Jose Luis Castro, Vital Strategies